PATRA, the esteemed creator of the Honour Collection, is thrilled to announce its resounding victory at the renowned German Design Awards 2024. This triumph comes on the heels of the collection's remarkable Tableware International Awards of Excellence Win in 2023 and solidifies the brand's commitment to enhancing the lives of the elderly in line with its visionary mission of "We Make Good Life Possible."

The German Design Awards, organized by the German Design Council, are among the most prestigious accolades in the design world, celebrating outstanding design achievements across various industries. It sets international standards for innovative design developments and competitiveness on the global market.

The Honour Collection, designed with utmost care and dedication, is a testament to the brand's unwavering dedication to elevating the quality of life for the elderly as well as people with physical limitations. Crafted with a blend of elegance, functionality, and compassion, this collection offers a range of items and solutions designed to bring comfort, dignity, and happiness to the lives of our beloved senior citizens.


Raymond Han, Deputy Managing Director, expressed his excitement over the collection's recent success: "We are overjoyed to receive the German Design Award 2024, following our Tableware International Awards of Excellence win in 2023. These 2 international recognition reaffirms our commitment to our brand's vision of 'making good life possible'. We believe in the power of thoughtful design to bring happiness, comfort, and a sense of purpose to the lives of our elderly customers. This award serves as a testament to our dedication to this mission."

With over 4 years of in-depth research and development, working with various parties including hospitals, retirement homes, universities, care giver, patients etc. We started out from the assumption that eating is one of the basic daily routines that we should all be able to do for ourselves, while enjoying the food. Yet with increasing age, the elderlies have to face with various physical limitations, and can have difficulties with such everyday activities as picking up cups, dishes and utensils. This collection provided solutions to the various problems and more, to aid the daily food consumptions and well-being.



The German Design Awards 2024 recognize the Honour Collection's commitment to innovative design and its impact on the elderly segment, underscoring the brand's ongoing efforts to create products that foster well-being, independence, and connection for older generations. Statement of the jury: "Thanks to its functional, well thought-out design, the tableware in the 'Honour' tableware collection makes everyday life easier for people with mobility problems. Friendly colours create a positive atmosphere."


"Since its launch, this collection has assisted numerous people in their daily lives, be it in a hospital setting or in their comfort of their home" added Raymond. "We will continue to strive to innovate and bring a diverse array of products that combine functionality, aesthetic, and a deep understanding of the evolving needs of the people. We remain committed to pushing the boundaries of design and technology to create solutions that empower and enrich the lives of our users."

About PATRA
Established in 1982, PATRA is the leading Brand of tableware in Thailand with sales in over 40 countries around the world, and counting.

We design, manufactures and market under the internationally recognized name of PATRA which is an extensive line of high quality tableware, covering both the hospitality segment as well as retail consumer.

We strongly believe that good life starts at the dining table and that everything on the table is important. Not just the food but also the art of table setting and of course the tableware itself.

We pride ourselves with our Quality where each piece leaving the factory goes through various stringent checks to ensure consistencies and perfection. The super whiteness, remarkable durability and silky smooth glaze surface are dramatically incorporated in our quality control system. We employ state of the art manufacturing machineries and processes coupled with traditional handcraft that only our highly skilled team members could deliver. Hence every piece could be considered an art piece made with love and dedication.

At PATRA family, our team members are motivated and determined to deliver these promises to our partners and customers around the world and we consistently look for opportunities to improve ourselves to be the true leader in the industry.

It is with this notion that we say..... We Make Good Life Possible!